Data & Analytics Manager (Marketing)

Location: Doncaster (hybrid working)

Salary: Up to £38,000 + bonus + excellent benefits

Reference: 7181B

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Description

Sue Ross Recruitment are working with an established, ambitious professional services group of companies who specialise in the property industry.

Due to success and expansion, they require a highly skilled Data & Analytics Manager to join their Marketing team.

Key duties:

  • Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions within Marketing
  • Examine, interpret and report results of analytical initiatives to stakeholders in leadership, sales, marketing and product teams
  • Design and build technical processes to address business issues
  • Oversee the data/report requests process: tracking requests submitted, prioritisation, approval, etc
  • Anticipate future demands of initiatives related to people, technology, budget and business within your department and design/implement solutions to meet these needs
  • Design and build a processes for data intake, validation, mining and engineering as well as modelling, visualisation and communication deliverables
  • Drive future development of data analytics within the business
  • Organise and drive successful completion of data insight initiatives through effective management of analyst and data employees and effective collaboration with stakeholders
  • Analysing the performance of all marketing channels and campaigns, and continuously looking to improve them
  • Budget management
  • Continually reviewing and automating all reporting and processes
  • Technical implementation of new onsite tagging and technologies using Google Tag Manager and others
  • Testing, building and tracking new web and email products
  • Providing insight from our Customer Data Platform, and ensuring accuracy of data
  • Debugging issues with web analytics technology, and testing new deployments
  • Monitor competitors and developments across the digital landscape for opportunities to improve UX
  • Identifying and implementing new features and product opportunities to drive revenue, through platform enhancements and new marketing channels
  • Manage, develop and coach the Data & Insight team
  • Ensure the data is correct at every stage of the process
  • To be able to work closely with all stakeholders to fully understand their needs
  • To fully understand the data and systems to find the correct solutions to any possible issue that may arise

Key requirements:

  • 3 + years’ experience in the digital space – someone who has worked with large datasets.
  • Experience with Funnelytics and lead to sales conversion funnels
  • Prior management experience
  • Excellent written and oral communications
  • Able to work to tight deadlines and provide a high quality of work consistently
  • Able to present to a wide-ranging audience and various levels of expertise
  • Must be proactive and have that drive to achieve within this role
  • An understanding of data modelling, predictive modelling and analytical techniques to interpret key findings from company data and leverage these insights into initiatives that will support business outcomes.
  • Experience in a fast-paced, digital business
  • Advanced user of Excel, and Google Analytics, Google Data studio plus others
  • Strong technical understanding of Google Tag Manager
  • Experience using A/B testing software
  • Ability to present data and research to senior management and use it to justify business decisions

Unfortunately due to the number of applications we receive, we are unable to provide individual feedback to all applicants. Please assume that if you do not hear from us within 72 hours that your application has been unsuccessful on this occasion.

May we take this opportunity to thank you for expressing an interest in one of our roles and wish you the very best in your search for employment.